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Gerald Prolman has a long and successful history of developing and introducing innovative organic perishables on a large scale.He founded Made In Nature, the first company to successfully market a line of organic produce to mass-market retailers in the United States. In 1995, Prolman created "Guidelines for the Development for National Standards for Organic Production" to facilitate the acceleration of a global organic movement. Prolman also led the initiation of Veriflora, an international eco-floral certification adopted by some of the world's largest flower growers. In 2001, he founded Organic Bouquet, the largest eco-friendly flowers delivery company in the country. As a leading voice in the organic movement, he is raising public awareness of critical environmental issues, and using his companies as a catalyst for change.
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