Green Wedding Experts Blog

Wednesday, January 11, 2012 - 14:32

chef marney

Interview with Chef Marney White, Owner of Marneycakes, Inc

Marney is a foodie committed to wedding cake perfection. She has been baking for 25 years, and launched Marneycakes, Inc in March 2008. Marney privately studied the art of gum paste flowers with the legendary Betty Van Norstrand (who trained Sylvia Weinstock, and has taught Ron ben Israel, Buddy Valastro, and other wedding cake luminaries). She lives with her family on Long Island, NY, and loves sea kayaking, and hiking, and vegetarian cuisine. 

GBG: When did you start your business?

I started Marneycakes, Inc in January 2008.

GBG: What made you want to incorporate eco-friendly/natural elements into your company?

What motivated me was concern for our environment, and for what my children’s generation will inherit from my generation.

GBG: What's one thing you wish you knew about the wedding business when you started your company? 

I wish I had understood the general order in which couples book their vendors, so I could have understood which other wedding vendors would be appropriate and helpful to partner with for referrals, and which are not. 

GBG: What is your favorite thing about what you do?

My favorite part of creating wedding cakes is interfacing with my clients, and the participating in the collaborative creative process in designing their perfect wedding cake.  It’s also pretty spectacular to have the honor of creating a part of their memory of one of the happiest days of their life!

GBG: Give 1 piece of advice you have for wedding vendors who are just starting to green their businesses

My best piece of advice for new wedding vendors would be to partner with one or two like wedding vendors in your area whom you trust and whose work you respect, so when either of you is booked, you have somewhere to refer couples rather than sending them back to Square One.  This is simply part of the complete picture of excellent customer service.  Believe me, if you can’t help them but are willing to redirect them to someone else reputable and save them time and aggravation, they’ll remember it.   As a result, they’ll probably also be chatting on the wedding website chat boards about your professionalism and graciousness, and telling other couples about you.  I have one bakery in one of the two counties near me that I’ll refer to, and one in the other county.  And referrals come back my from these other cake designers as well.  It all comes back around when you’re working with someone reputable whom you can trust, and you’re building an excellent reputation for service in your community.

GBG: Any other advice for our vendors?

In buying advertising, speak to these same kinds of vendors with whom you would cross-refer about what has worked for them, and what hasn’t.  To illustrate, I’ve found that what has worked well for a chocolatier or a photographer won’t exactly work well for me, but what’s worked (or not) for other wedding cake designers almost always has a similar result for me.

 

marneycakes-logo

Tuesday, January 4, 2011 - 13:52

Figurine cake toppers go in and out of style, but topping your cake with flowers is a timeless tradition that’s always appropriate. For an elegant wedding cake, the two most beautiful options for flower decorations are organic fresh flowers, or gum paste (a.k.a. sugar paste) flowers. Why might you want to choose one over the other?

If you’re looking for a keepsake, gum paste is a great choice. It’s a dough made from sugar that dries hard, and keeps indefinitely when stored in an airtight container. When crafted by an expert, you’d be hard-pressed to distinguish a gum paste flower from a fresh one. From a green perspective, there are far less resources used in making the gum paste than in growing fresh flowers over a period of months. However, as one flower can take hours to craft (for example, one rose can take 3 hours from start to finish, not including several days’ drying time), expect to pay a premium for gum paste flowers from an accomplished cake artist.

gum paste flowers

gum paste sweet peas, stephanotis and mini callas

As far as fresh flowers go, you must use organic flowers only on food. This is because commercial non-organic flowers are grown with lots of pesticides to keep the blooms beautiful, at a huge environmental and human cost.  (See this article from the New York Times from February 2008 entitled,”To Pull A Thorn From the Side of the Planet.”) Not only do the pesticides make the workers on the flower farms incredibly ill, but they also frequently cause serious birth defects in pregnant workers’ children, and also pollute fresh water supplies near the flower farms. If non-organic flowers come in contact with food, you run the risk that toxic pesticides will be absorbed by the food and ingested with the potential of making someone seriously ill. Heaven forbid that an elderly, pregnant, or very young person eats these poisons!  

Fresh organic flowers are a lovely option for your wedding cake. There is definitely a softness to fresh flowers that can’t exactly be duplicated, probably because of the way they open up and relax over time in a warm room full of people.Their fragrance is unmatched, and some are even edible. Any edible flower can be crystallized in superfine sugar as well, creating an effect of the blossom being left outside and covered in new-fallen snow. But, the only way to preserve fresh flowers as a keepsake is to dry them. In doing so, their appearances changes completely as moisture is removed and colors become muted. If you are using fresh flowers for your wedding cake, have your cake designer coordinate directly with the photographer on all the details.

wedding cake with fresh organic flowers

fresh organic flowers

Whether other cake toppers are in or out of fashion, you can always count on a flower cake topper (whether gum paste or fresh) as an appropriate style statement for your wedding cake.

 

chef marney white

Written by: Chef Marney White, owner of Marneycakes, Inc.

 

Wednesday, September 15, 2010 - 13:06

In the past few years, the market has been flooded with new organic, eco-friendly and sustainable wines. Although some wine producers may be practicing environmentally positive viticulture, there are no federal regulations for ambiguous words like “eco-friendly” or “sustainable.” “Organic” is the only lawful and regulated term that consumers can depend on.

After all, wine grapes are an agricultural product. Like most agricultural products, conventional wine grapes are treated with harmful chemicals to deal with pests, viruses, weeds and fungi. While winegrowers are romanticized as purists, they are often dependent on a slew of chemicals to produce high yields and unspoiled fruit. These harmful chemicals unfortunately make their way directly into your glass of wine. “Grapes are among the most contaminated food products and receive a higher dose of synthetic pesticides than almost any other crop,” according to a March, 2008, study by the European Pesticide Action Network. The study revealed that conventional wines contained residues of pesticides potentially harmful to human health.

If you want to stage a true green wedding, don’t skimp on the wine. Only wine labels that read “made with organic grapes” or “organic wine” are legitimately certified organic. And that certification means dependability that you can count on. Below is a decoding of what wine labels mean:

2 bottles

Two brands of imported wine - on the left: Pircas Negras brand from La Rioja, Argentina; on the right: Cascina  Zerbetta from Piedmont, Italy

 

Made with Organic Grapes

  • 100 % of the grapes used to make the wine are grown in accordance to the USDA’s National Organic Program standards.
  • No toxic synthetic pesticides, herbicides, fertilizers, or fungicides are used.
  • The wine has been produced and bottled in a certified organic facility.
  • The sulfite content must not exceed 100 parts per million (ppm), whereas conventional wine may contain up to 350ppm.

Organic Wine

Same as above but…

  • No sulfites have been added during the wine making process and the wine must contain fewer than 20 ppm sulfites. (Naturally occurring sulfites are produced during the fermentation process so although wines labeled ‘Organic Wine’ have no added sulfites, trace amounts of sulfites are still present.)

    tinto red  wine

Organic Vintners' "Tinto" Red Wine - a private label from Spain

 

What about Vegan wine?

Wine labels are not required to declare the use of animal by products in the winemaking process. Animal by-products often used in clarifying or filtering wine include: Isinglass (derived from fish), gelatin (derived from animal hooves), casein (a milk protein) and egg whites. Vegan wines are not produced with any animal product and are instead clarified with bentonite clay.

Above and Beyond: How Green can you go?

Some wines go above and beyond basic organic standards set by the USDA National Organic Program. Nuevo Mundo from Maipo Valley, Chile, is one such example. Meaning “New World” the Nuevo Mundo wines from the De Martino Family winery are the first carbon neutral wines in Latin America. Greenhouse gases released in every stage of production are offset through wind power and the purchase of carbon credits—making this a wine with zero negative environmental impact.

Here’s how this is achieved:

  • Eco-friendly bottles are made from 35% recycled materials and have been reduced in weight by 9%.
  • Compost: one-seventh reduction of CO2 emissions generated by the use of organic compost vs. traditional methods.
  • Energy and water efficient production processes: Reduction in water consumption for irrigation and production, 18% and 30%, respectively.
  • Labels are made from recycled, chlorine free paper and have low ink content.
  • Amount of packaging and weight of boxes have been reduced and are made from recycled cardboard.

Antica Enotrie Vine Black and White Holiday

A vine from a winery called Antica Enotria in Puglia, Italy from which Organic Vintners imports

When it’s time to make a toast, do so in honor of the environment and the occasion. Organic wines offer a safe alternative to the planet and your health. Cheers!

 

Organic vinters logo

Photos courtesy of Organic Vintners.

Organic Vintners is an organic wine importer located in Boulder, Colorado. They import and represent more than 50 wines from 8 countries all vegan and made with certified organic grapes. Come taste the true terrior of our wines! www.organicvintners.com

Friday, September 10, 2010 - 10:36

Have Vibrant Color on your Wedding Cake: Naturally!

A wedding cake should taste as good as it looks. That’s my mantra. But do you have to sacrifice a bold color statement if you want to go all-natural? Or sacrifice all-natural goodness in order to have bright color on your wedding cake?  

Heavens, no!

Wedding Cake featuring Cherry Blossoms

Photo Courtesy of Marneycakes, Inc.

How do you get bright colors in icing? Well, not all icing will accept color without changing it. The icing you can render any color at all is “decorator’s icing” – which is artificial “buttercream” that’s snow-white, made with Crisco. Real buttercream is pale yellow, and you can’t just make it any color at all…for instance, you can’t make it any shade of blue, since pale yellow with any blue at all added will create some shade of green.  

The other kind of icing you can make any color at all is white rolled fondant – which is made of glycerine, gelatine, sugar, and other ingredients. It’s known for its flawless, velvety smooth appearance, but it sure isn’t known for its flavor or texture. Most people remove it from wedding cake before eating it. In fact, in his book Ace of Cakes: Inside the World of Charm City Cakes, Chef Duff Goldman remarks that taste isn’t why you choose fondant for a cake. Fondant is useful when the cake will be displayed in high humidity and heat; real buttercream won’t withstand those elements.  

Wedding Cake with Green and White Flowers

Photo Courtesy of Marneycakes, Inc.

Photo Credit: Susan Sims Photography

How can you have a delicious icing on your wedding cake, and still incorporate lively, bright, elegant color? The answer is simple. Find an artist who uses authentic buttercream from scratch, made with actual butter, and keep the colors natural in the icing. Then add panache with hand-sculpted gum paste decorations! Not adding artificial color will keep your flavors amazing, provided only the best natural flavorings are used. If your palate is at all sensitive, you’ll be able to detect the chemical aftertaste when artificial colors are used. You can go crazy with color by incorporating gum paste into your wedding cake design, though. Choose designs using just a dash of floral color here and there, or go completely nuts with a graceful cascade of flowers spilling down your cake. (Obviously, the more flowers you choose, the more labor is involved in creating them, and the price per slice will reflect that appropriately.)

But, what is “gum paste”? Gum paste (called “sugar paste” outside the U.S.) is completely edible, although I’m not sure why anyone would want to eat it – it doesn’t taste like anything, and dries hard as a rock. But technically, is it “edible”? Yes, technically, it is. This is where you can incorporate bright colors, since no one eats the gum paste, but instead, prefers to preserve their decorations. The catering hall doesn’t even plate it with the cake slices when they’re served.

 

Wedding Cake with Gum Paste Flowers

Photo Courtesy of Marneycakes, Inc.

Photo Credit: White Pear Photography Studios

 

With gum paste, a skilled artist can sculpt any flower found in nature and give it a life-like appearance, as well as fashion people, or even animals from a little sugar dough and a lot of creativity. There’s no limit but your own imagination to what you can design. Moreover, there’s another incentive to use gum paste to make your wedding cake spectacular: creating a breathtaking keepsake.

I’d be remiss if I finished this article without mentioning that live flowers are indeed another option for decoration, of course. But there are a few issues to be considered in association with using live flowers on your wedding cake. Most importantly, regular live flowers are choc-full of pesticides, and must not come in contact with food because they could make you really sick (you’d want to be especially careful about this if you plan on having any pregnant wedding guests who will be enjoying your wedding cake). Any flowers put on a cake need to be certified organic to avoid this serious food safety issue. Next, you’ve got issues of potential wilting. But finally, you can’t preserve live flowers from your cake exactly as they will look on your wedding day. Of course, you can dry them, but that completely changes their appearance. However, gum paste flower art will remain well-preserved indefinitely in an airtight container, as a showstopper of a keepsake!

So, for a wedding cake that’s colorful, chemical additive-free and as delicious as it is enchantingly beautiful, choose pure perfection for the part you eat, and add your show-stopping color in the gum paste ornamentation!

 

 

Marney White of Marney Cakes Inc.

 

 

 

 

 

 

Written by Marney White, Owner of Marneycakes, Inc.

Read other blogs by Marney White: All Natural Baking, Part 1 and All Natural Baking, Part 2


Friday, July 2, 2010 - 12:46

All-Natural Made-to-Order vs. Artificial Made in Volume: “Is There Really a Difference?"
(Part 2 in a 3-part series) by Marney White

What do most people get from the corner bakery, when it comes to cakes?  Probably never thought about it, huh?

Most of the time, your local traditional bakery can get you out of a jam when you've forgotten that your fiancé's 30th birthday party is tomorrow afternoon.  Or even tonight.  Whew!  What a relief.  How can they come through for you like this?  It takes hours to bake, cool, and decorate a cake, right?  Right.

marneycakes_inc_cake_decoration

Image: Chloe Volz Photography

That kind of convenience comes at a price. 

Traditional bakeries operate with high overhead…a big shop with substantial payroll and expenses to meet.  The only way to make it all happen is in selling in volume.  That's why there are scads of baked goods in the cases every morning, even before the sun comes up, ready for hungry, happy buyers.  You have to be able to sell as many orders as possible every day, and accommodate as many requests as possible.  How are last-minute cake requests fulfilled?  There's only one way to do it: baking ahead, and freezing the cakes for later use.   You have to be able to take a cake out of the freezer, and fill, ice and decorate it to be ready to send it out the door.  The part that takes the most time is already done: baking and cooling the cake, then chilling it to get it firm enough to work on without tearing it.  So, it's easy to level it, fill it, put some pre-made vegetable shortening icing on it (which is much softer and quicker to apply and pipe than genuine buttercream), pipe a few roses, and get it out the door. 

There's another reality of making a profit in a traditional bakery: they tend to use cost-saving commercial cake mixes, and also tend to use cost-saving oil instead of real butter for the fat in their cakes.  (We already discussed Criscocream icing in my last article.)  Why do commercial bakery cakes so often leave something to be desired where flavor is concerned?  For a couple of reasons: vegetable oil doesn't have the flavor of butter.  Also, cake mixes are chock-full of chemical preservatives.  Think about it: food banks love to ask for them when there's a campaign for food donations for the hungry.  Why?  Because their shelf life is ridiculously long.  You can use a cake mix that's years old, and it'll taste pretty much the same as it would have the day you bought it, if you'd made it right away.  You can formulate a cake mix that will last a real long time, but not without giving something up to get that result.

Having the cakes ready to go is all well and good, but that comes at a price, too.  A side effect of freezing is that things can get really dried-out.  Many people complain of cakes that come from a traditional bakery being dry.  That might be because a cake could be frozen for weeks, or even a couple of months.  That's a long time to sit around, drying out in the cold.

Finally, the scariest reality of getting a pre-frozen cake that's been put together for an order is this: it might still be frozen when you get it.  I've heard horror stories of clients who have ordered a wedding or shower cake from their local bakery, only to have it arrive completely frozen, and inedible.  Moreover, the outside of the cake will “sweat” if it's brought straight from the freezer to room temperature, and the icing may also crack as a result.  Not a pretty sight. 

marneycakes_inc_cake_sugar_flowers

Image: Chloe Volz Photography

Although it'll never get you out of a jam when you've completely spaced-out and forgotten a cake, there is an alternative: use a custom cake designer.  For us, not an egg is cracked until it's time to make an order.  There are no giant display cases filled with baked goods waiting for a home.   Space is primarily about the kitchen - the workspace.  A custom cake designer will use the best ingredients for your cake, which of course means that you're going to end up with a far more flavorful, moist product than you would from a commercial bakery.  Because we work this way, we limit the amount of work we accept.  Not only are we limited by the clock - it simply takes a certain amount of time for a cake to bake, cool, and then chill and get firm enough to work on. 

Additionally, when you're working in genuine buttercream, it's a totally different consistency than bakery “Criscocream” (if it's white, it's not butter, it's vegetable shortening).  And to you have to re-chill the cake in between every stage of decorating to produce a flawless result.  There's simply no hurrying it.  Of course, there's also physical limitations to consider: there's only so much piping of icing designs that the muscles of the hand can take, so the number of orders a custom cake designer is able to take is limited by that, whether or not we like it.  For a wedding cake, that process can take a couple of days, depending on the complexity of the design.  But have no fear!  Because of the high quality ingredients used (a custom cake designer tends to use only the best ingredients available, regardless of cost), your cake will still taste incredibly moist and fresh - even after the wedding! 

So, if you're after the most moist and delicious cake you can get, make sure you're getting it from someone who makes them without compromising time or quality ingredients, and chances are, you'll be glad you did.

Written by Marney White, Owner of Marneycakes, Inc.

Wednesday, March 10, 2010 - 13:23

I have a newfound fascination with oysters. My obsession with these mysterious mollusks got kicked into high gear when a friend threw a dinner party featuring roasted oysters. The farmed Long Island Blue Points, purchased that morning at the fish market, were served hot in large bowls and we were given oyster knives to pry them open. It was a messy job, with the juice spilling in unintended places (my neighbor's pant leg, for instance), but the hard work of shucking made the oysters even more enjoyable. Accompanied by a simple mignonette sauce and a glass of rosÃ, they tasted darn near perfect.

Even before the party, oysters were on my radar. They captured my attention when I decided to boost my iron intake through dietary changes. With a little research, I discovered that oysters are high in iron, so it gave me a good excuse to indulge in this "luxury" food. I'd always liked oysters, and knowing they were good for me only increased their appeal.

But health wasn't my only attraction to this prized bivalve. While writing my cookbook, I spent a lot of time learning which fish and seafood are caught or farmed sustainably, and I found that oysters - along with mussels, clams, and scallops - can actually help to improve the quality of coastal waters where they are farmed. Oysters feed by filtering tiny plankton out of the water, so they do not need to be fed with wild-caught fish (in the form of fish oil or fishmeal) as do most farmed fish. They are generally not susceptible to disease, so there is no need to feed them antibiotics, and they are unlikely to escape and contaminate wild populations with disease - both common problems with aquaculture.

Finally, oysters are grown suspended in water, which means that when they're harvested there is no need to dredge the sea floor, a widely used fishing technique that is a major cause of habitat destruction. Both the Environmental Defense Fund and the Monterey Bay Aquarium place farmed oysters on their list of most highly recommended seafood choices.

Luckily for me, oysters are a common feature of many Manhattan restaurant menus these days, and it's not just seafood joints. Oysters are a mainstay on the gourmet landscape because farming has made them available all-year-round. There is an old saying that one should only eat oysters in "R" months, that is, every month except May, June, July or August. The saying was based on changes in the marine environment that made the oysters more prone to carrying bacteria in warm weather. Now that oysters are grown in carefully monitored farming operations, we can safely enjoy them throughout the year.

But back to my friend's dinner: Because the guests did the shucking, the oysters were quite affordable - about 25 cents each. I love this idea for a party. Have guests do the work, or hire someone just to take care of this task. I don't know about you, but give me some good oysters, wine, and salad, and throw in some carbs (fresh bread will do perfectly) and I'm very well satisfied. I say, keep the menu simple and keep the spotlight on the oysters. I recommend including oysters at your next special gathering, either roasted or raw, shucked or unshucked, but definitely farmed and definitely fresh.

Recipe: Oven-Roasted Oysters from The New York Times, March 16, 2005

Time: 45 minutes

100 to 120 unshucked oysters, scrubbed clean

6 small lemons, cut into wedges

Tabasco, or other pepper sauce

Sour orange mignonette

1. Heat oven to 475 degrees. Working in batches, arrange oysters in a single layer in a 12-by-16-inch roasting pan fitted with a flat rack. Pour 1/3 inch of hot tap water into pan, and bake for 7 minutes, or until oyster shells have begun to open.

2. Using gloves or tongs, transfer oysters to a table covered in newspaper for guests to shuck, garnish and eat while next batch cooks. Add water to pan as necessary, and repeat roasting until all oysters have been served, about 45 minutes. Serve with lemon wedges hot sauce, and sour orange mignonette.

Yield: 8 servings.

louisa_shafia

Written By Louisa Shafia, Author Of Lucid Food: Cooking for an Eco-Conscious Life (Ten Speed Press)

After working as an editor on NPR's Fresh Air, then pursuing an acting career that peaked with a low-budget horror film, Louisa took a job cooking at a yoga retreat. The guests loved the food, and she loved the work, so she went to cooking school. In 2004, she brought her unique take on earth-friendly food to the world of fine catering with the Lucid Food consultancy, specializing in seasonal and local food and low-waste events where supplies are recycled or composted.

Wednesday, March 3, 2010 - 11:44

Amidst your (green) wedding planning, have you found yourself extra stressed, lacking time, and in need of more time for R&R? You're not alone. So on first pass, I realize that you might think that the last thing you need is to start a wine tasting group. But wine tasting groups offer a great, casual environment to catch up with girlfriends or other couples old and new while peppering the evening with a bit of education. Monthly events are totally doable, bi-monthly are aokay; any more frequent seemed unlikely and less frequent didn't seem to have the same degree of moment/consistency

If you're sold, then the top 10 tips for conducting your wine tasting group are as follows:

-Set the date and location one month in advance; book people for 90 minutes so they think they can squeeze it into their schedule; they'll end up staying 2-3 hours. Guaranteed.

-Pick a theme. Whether it's "Bordeaux Basics," "A Study in Syrah" (tasting Syrah, also known as Shiraz, from around the world), a comparison of Napa Valley and French Chardonnays, or any other theme, a theme helps organize the learning. (You can also totally outsource the decision making/planning and simply sign up for the Jetsetters wine club by Bottlenotes and receive your wine tasting kit for 10 in a box each month. www.bottlenotes.com/jetsetters)

-Invite your 10-12 favorite wine tasting companions, or 5-6 favorite couples.

-Delegate the wine selection (whether outsourced to Bottlenotes.com, your favorite buyer at your local wine shop, your best friend who's training for her Master Sommelier exam, etc.) to one group member. 6 wines seem to be the max number a small group can enjoy when tasting casually over 2 hours.

-Delegate the relevant cheese/appetizers to two-three other attendees. Encourage them to pick cheeses/appetizers of the chosen theme.

-Decide if you would like a cultural component for the evening (aka: book or article to discuss) and if so, delegate yet another "cultural curator" for the evening. Again, this is truly optional in my mind; the wine alone can provide ample topic for discussion.

-Be prepared with at least 1 wine glass per person, ideally 2 for side by side comparison purposes

-Pick your favorite album to play in the background so the music is consistent throughout the evening;

-Ask people to rate the wines as they taste them on a five-star scale, so you can have an active conversation about the merits of each wine, and

-Be sure to have spittoons (dark vases often do) and plenty of water available so people stay hydrated.

By and large, our recommendation is to plan on a half-bottle, or 2.5 glasses, per person per tasting. There are roughly 20 one-ounce pours, or 10 2-ounce pours, per bottle. So 6 bottles should cover a 10 person group with ease.

Wine tasting groups are the perfect excuse to stay connected to girlfriends- and/or your favorite couples- during the wedding planning process.

Cheers!

Written By Alyssa J. Rapp, founder and CEO of Bottlenotes.com

Bottlenotes.com is the premier online wine community where wine enthusiasts come to learn about wine, share tasting notes and buy wine. Rapp is also the author of Bottlenotes Guide to Wine: Around the World in 80 Sips.

Thursday, January 28, 2010 - 11:30

All-natural, Custom Baking vs. Traditional Commercial Volume Baking: What's the Difference? (Part 1 in a 3-part series) by Marney White

When it comes to baking, I was raised on from-scratch baking with real butter, heavy cream, fine chocolate, pure vanilla, and everything fresh straight from the pages of Mastering the Art of French Cooking (literally). So, from the start, my palate was trained to detect the difference between all-natural baking, and traditional commercial mixes and icings full of artificial ingredients. Because it was all I knew, nothing but the best would do. However, since it's the unusual bakery that uses all-natural, top-quality ingredients and custom bakes each cake as it's needed, the average person might not know the difference. Most people buy from traditional volume-based bakeries. They've never tasted anything else, and they don't even realize there's an alternative that's so much more delicious!

There's a huge distinction in flavor, texture and moisture content between a butter cake made from scratch, and a cake made from a commercial bakery mix, using vegetable oil or Crisco as the fat. Butter imparts flavor, rich velvety texture, body, and lasting moisture to a cake. I've been surprised to receive notes from clients saying that they're eating leftover cake a week later, and it's still moist and delicious! (Of course, part of me is horrified that clients are eating week-old cake, but it sure is intriguing that it's still moist that long after their events!) When you're eating commercial bakery mix cake, it's kind of dry, often flavorless, and doesn't have substantial texture. Another contributing factor to this inferior flavor and texture is that commercial bakery mixes are chock-full of chemical preservatives that create a ridiculously long shelf life – that's why food banks include them with canned foods on the preferred donations list. 

coconut wedding cake

Image: LadyKat Photography

But the biggest difference, in my mind, between a cake made from natural ingredients and artificial ingredients is in its crowning glory: the icing. One of my pet peeves is that bakeries can call frosting made without a scintilla of butter "buttercream," and because of that, people think that this flavorless, greasy impostor is the real deal. Know how you tell the difference? It's easy.  Ask yourself, what color is butter? That's right, it's pale yellow. What color is Crisco?  Pure white. If someone tells you you're eating buttercream, and it's snow white vanilla icing, you know you're really eating commercial "decorator's icing" – fake buttercream, with fake clear vanilla extract. Pure vanilla is a deep, rich brown with a heady vanilla aroma, rendering real vanilla buttercream an elegant deep ivory color.

Why do most bakeries use decorator's icing? Well, it's a hospitable host to artificial color, since there's no buttery pale yellow hue to interfere with the desired end color result. Moreover, it's very inexpensive, and withstands heat and humidity better than real butter (with none of the food safety issues attendant in using real butter in heat and humidity – more on that later). But the biggest reason is probably that so few people have ever tasted real buttercream, with its incomparable flavor and silky texture, that decorator's icing is all most people know. They aren't even aware that there's a sumptuous alternative.

cherry blossom wedding cake

Image: Chloe Volz Photography

So, what is real buttercream, anyway? It's very basic: butter, confectioner's sugar, heavy cream, and a touch of some variety of flavoring. Crisco has nothing to do with it! People who taste authentic buttercream for the first time are incredulous at what it's really like. When people tell me "I hate buttercream," my usual response is, "That's probably because you've never really had it." After the real deal envelops your taste buds for the first time, and you experience its heavenly smoothness and rich flavor, there's no going back. It's like falling in love! Swiss meringue buttercream is lighter and even silkier than traditional buttercream, with its cooked egg whites and sugar whipped into a meringue, before the sweet butter is added. That's the gastronomic cake experience of a lifetime, and the pinnacle of buttercream perfection!

In Part 2: All-natural Made-to-order vs. Artificial Made in Volume: Is There Really a Difference? 

marney_white

Written by Marney White, Owner of Marneycakes, Inc.

Marney White is a foodie committed to wedding cake perfection.  She has been baking for 25 years, and launched Marneycakes, Inc. in March 2008.  Marney privately studied the art of gum paste flowers with the legendary Betty Van Norstrand (who trained Sylvia Weinstock, and has taught Ron ben Israel, Buddy Valastro, and other wedding cake luminaries). She lives with her family on Long Island, NY, and loves sea kayaking, and hiking, and vegetarian cuisine.