
Interview with Chef Marney White, Owner of Marneycakes, Inc
Marney is a foodie committed to wedding cake perfection. She has been baking for 25 years, and launched Marneycakes, Inc in March 2008. Marney privately studied the art of gum paste flowers with the legendary Betty Van Norstrand (who trained Sylvia Weinstock, and has taught Ron ben Israel, Buddy Valastro, and other wedding cake luminaries). She lives with her family on Long Island, NY, and loves sea kayaking, and hiking, and vegetarian cuisine.
GBG: When did you start your business?
I started Marneycakes, Inc in January 2008.
GBG: What made you want to incorporate eco-friendly/natural elements into your company?
What motivated me was concern for our environment, and for what my children’s generation will inherit from my generation.
GBG: What's one thing you wish you knew about the wedding business when you started your company?
I wish I had understood the general order in which couples book their vendors, so I could have understood which other wedding vendors would be appropriate and helpful to partner with for referrals, and which are not.
GBG: What is your favorite thing about what you do?
My favorite part of creating wedding cakes is interfacing with my clients, and the participating in the collaborative creative process in designing their perfect wedding cake. It’s also pretty spectacular to have the honor of creating a part of their memory of one of the happiest days of their life!
GBG: Give 1 piece of advice you have for wedding vendors who are just starting to green their businesses
My best piece of advice for new wedding vendors would be to partner with one or two like wedding vendors in your area whom you trust and whose work you respect, so when either of you is booked, you have somewhere to refer couples rather than sending them back to Square One. This is simply part of the complete picture of excellent customer service. Believe me, if you can’t help them but are willing to redirect them to someone else reputable and save them time and aggravation, they’ll remember it. As a result, they’ll probably also be chatting on the wedding website chat boards about your professionalism and graciousness, and telling other couples about you. I have one bakery in one of the two counties near me that I’ll refer to, and one in the other county. And referrals come back my from these other cake designers as well. It all comes back around when you’re working with someone reputable whom you can trust, and you’re building an excellent reputation for service in your community.
GBG: Any other advice for our vendors?
In buying advertising, speak to these same kinds of vendors with whom you would cross-refer about what has worked for them, and what hasn’t. To illustrate, I’ve found that what has worked well for a chocolatier or a photographer won’t exactly work well for me, but what’s worked (or not) for other wedding cake designers almost always has a similar result for me.


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