Wade Watson has spent nearly two decades as a successful entrepreneur, building businesses and capitalizing on new ideas. His life's purpose shifted, however, after losing his brother-in-law in the terrorist attacks of September 11, 2001. Watson re-evaluated the direction of his life's work and realized the importance of using business to make a positive global impact. Watson co-founded Pride Diamonds, a socially responsible mining company in 2004, when Sierra Leone had just exited a brutal decade-long civil war. In 2008, Watson expanded his work in the diamond industry by launching Ruff&Cut, a socially responsible jewelry company. Partnering with several designers to create a diverse collection, the brand focuses on quality design as well as on responsible and transparent sourcing and manufacturing. In keeping with the company’s dedication to giving back to the community, 10 percent of the wholesale cost of each piece will go directly to nongovernmental organizations (NGOs) working in Africa to improve the lives and livelihoods of communities involved in metal and gemstone mining and jewelry manufacturing.
Interview Part 1:
Interview Part 2: