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Excerpt:
A Green Wedding
Kate Harrison was trying to plan a green wedding a few years ago when she saw an opening in the wedding market. Her difficulty in finding environmentally friendly wedding vendors led her to create blogs to provide green wedding information. The blogs led to a book deal, then to a website about the green wedding market.
Harrison, who is receiving a master's degree in environmental law and environmental management from the Yale School of Forestry and Environmental Studies, launched The Green Bride Guide last year. She's decided to forgo a career in law — at least, for now — to continue with her growing business. She will be a fellow in the Yale Entrepreneurial Institute's summer program.
"The opportunity that you're giving up isn't necessarily as large as it once was," said Harrison, referring to law firms cutting back hours or having layoffs. "Even though the whole economy is shrinking, the green economy is actually blooming."
"As somebody who's launched a green business, there's a lot of support," she said. "I think I've entered the marketplace at an opportune time."
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